The Werthein Group competes in the natural tea and yerba mate market under two very well-known brands. The Group got its start in this industry in 2005 when it acquired Cachay S.A., which owns Cachamai, a traditional herbal tea and yerba mate brand. In January 2012, Cachay S.A. acquired Té José, which was already well positioned in the gourmet tea market.
Cachamai: This leading herbal tea brand has been sold on the local market for 50 years. The company's flavored yerba mate is sold under the Cachamate brand. The volume of production and sales of Cachay S.A. have grown by 500% since 2005. The company's products are mainly exported to France, Spain, Japan and the United States.
Te José: This brand competes on the gourmet tea market15 and is positioned as a healthy product made out of 100% organic herbs and sold in a handcrafted package. The brand is sold in Argentina, at exclusive hotels, restaurants and stores and is exported to England, Saudi Arabia, the United States and Brazil.